Introduction

Information dissemination to the farmer is not as simple. As most of the farmer in India are illiterate and reside in the rural areas where there is lack of information facilitates for the communication. After the introduction of mobile technology it has become so common to connect the farmer to the information rich society through these channels. Rural India presents significant growth opportunities for the mobile industry due to huge population base, low teledensity and strong socio-economic developments, rural India is becoming an important growth frontier for the mobile industry. However, half of the rural population is too poor to afford even the cheapest handset, and among those who can afford one, a mobile phone is likely to be a family device as opposed to an individual one.
Telecom tariffs imposed on domestic voice services have dropped steadily, and today India enjoys the lowest call rates in the world at 2 cents per minute, compared to 33 cents in Japan, 11 cents in Brazil, and 24 cents in Australia. The arrival of a sizable market of wireless phone subscribers—India's mobile phone user base has exploded to 105 million today from 5 million in 2001—is also driving down the price of handsets.